Stacey Hughes: Information graphics

The objective is to create a product that will help to create flow through increasing energy, focus and memory.

what could my product be?

mouth spray
food/drink
smoking
chewing gum
cream
oils
scented wipes
soaps
sweets

After thinking what my product could be I went on to look at scented baby wipes and changing the shape of the packaging to a hand.

also I thought my product could be a energy drink but with a wing on as it gives you energy. Below I have done a really quick example in photoshop.

or I could of done a cream.

I did a mind map based on the brain and from that I got the idea of confusion and my remedy stopping confusion.

after thinking of what my product could be I decided to look into a name and the logo firstly I came up with 'mind bobbling' and the idea of my logo being a scribble based on confusion and how people feel.

i researched into mind boggling things and optical illusion things came up.

I came to the conclusion of my product being an oil so i did a mind map of oil and i got from that petroleum, liquid and lubricant I felt this wasn't enough so went online and looked on the thesaurus at oil and things relating to oil. The words that I got overall that I could use as my products names are

rub
speckle
mist
drip
drop
splodge
splash
drizzle
speck
dash
burst
spritz
mist
speckle
molecule
particle
smear, I really liked the idea of smear so I started doing illustrations with a liquid pen and smearing it but then when I asked peoples opinion they disliked the name as it reminded them of a smear test. Below is research of smeared text.

Here is my smeared text.

As people didn't like 'smear' as a product name I didn't know what to call my products so I went on to looking at the scents.

The purpose of my product is to change the state of mind/ emotion within an individual person. Many people suffer from a list of things such as :-

Being stressed
Confusion
Anger
Run down
Exhausted
Frustrated
Muscle cramp
Mental fatigue
Lack of confidence
Headaches
Easily distracted
Demotivated

My product will benefit anyone who suffer from any from the above list. I then researched into the scents and its effects on the human mind and below is the list of each scent and its effect.

Scents and its effects on the mind:-
Lemon-

concentration
calming
removes anger, anxiousness and run down feelings

Lavender-

calming
removes emotional stress
calms nerves
removes depression, headaches/ migranes

Jasmine-

confidence
optimism
revitalised energy

Rosemary-

memory
fights exhaution ,headache, mental fatigue

Cinnamon-

fights mental fatigue
concentration/focus

Peppermint-

energy boosting
invigorates the mind
stimulates clear thinking

After researching the scents and its effects on the mind, I chose three which were lavender, peppermint and jasmine these all help boost energy and their scents are calming. After doing this I then researched into the colour emotions and this image shows which colour represents which emotion.

Logos

Firstly i got the idea of 'vitalise' being my company name so I started playing around with the letters and these are the ones I came up with.

Product one

Product one is a lavender scented oil that is calming, removes emotional stress, removes depression, headaches and minegranes. I decided to do my packaging to this product grey as the colour emotion guide grey is a calming colour, but after thinking it through I thought it may look silly as lavender is purple. I couldn't think of a name for this logo so i decided to change my company name from vitalize as i feel that the company name is similar to my product names and I changed this product name to vitalize.

Product two is a peppermint scented oil that is energy boosting,invigorates the mind and stimulates clear thinking. I decided to do my packaging to this product green as the colour emotion guide green is a peaceful colour, and if the mind is invigorated and thinking is clear it is peaceful. Also it will look good as peppermint is green. Below is a couple of ideas I could of done for a logo for this product.I prefer just the text invigorize as an arch inside the logo. I got the logo name invigorize as it invigorates the mind.

Product three is a jasmine scented oil that boosts confidence, optimism, and revitalises energy. I decided to do my packaging to this product yellow as the colour emotion guide yellow is optimism and will look better as jasmine is a white and yellow flower. below are couple ideas again of the logo for my product logo.The logo name comes from jasmine as it revitalises energy.

As I used vitalise for a product name I had to change the name of my umbrella name. I got the idea of 'optimix' from the word optimism and the thought of all products mixed together.

packaging

Here i have looked at some packaging nets online and created a couple by using illustrator. Below are images of packages I made and i like the last one as i feel it will be more beneficial as i am doing an oil and my product is small.

I started off really simple and i didn't really like this one as it looked boring and i feel it was too long.

The second one i made was a little harder but looks loads better i feel the shape of this one compared to the last one is more constructional and the last one was plain and simple.

This was another box i created it wouldnt really be useful for my oil packaging but it looked different to just a plain box.

This is the last package I created and I feel that it was the best I felt that because it was suitable for my product.

After this I then went onto illustrator and used the same net as i used for the packaging above and started adding my logos and brand names to them. I also changed the shape of the bottle to suit my product.

Product three

Product three is a jasmine oil that boosts confidence,optimism and revitalises energy. The colour chosen for this package is yellow as yellow on the colour emotion guide is optimism. On this package I have put a flower on to represent a jasmine flower. The box next to the jasmine flowers underneath them yet will be cut out for you to be able to see my product but with have the flowers hanging over.

Product two

Product two is a peppermint oil. The colour chosen for this package is green as it relates to my colour emotion guide also peppermint. On this package I have put a leaf on to represent peppermint. This leaf will be cut out and the product will be visual through the leaf.

Product one

Product one is a lavender oil. The colour chosen for this package is purple as lavender is purple. On this package I have put a flower on to represent levender and these will be hanging over the product that is visual when the box is cut out.

Here is all three packages with my instructions and ingredients on i feel that the ingredients look out lf place so i will take them of the box and place it on the bottle of my product as a sticker.